Came across a story yesterday about this chap in Britain who has made a mint by selling advertising space on his homepage. Alex Tew, a college student from England started selling off one million pixels on his homepage in August. In four months the idea has made him richer than his wildest dreams. The Million Dollar Homepage is exactly that.
Like all great concepts the idea is simplicity itself. The homepage is divided into 10,000 boxes, each made up of 100 pixels.
Companies or individuals are invited to buy one or more box for $100 each – $1 a pixel – and cover it with a logo. When a websurfer clicks on the logo he is transported to the company or person’s website.
This has turned Tew’s homepage into an online version of Times Square, a gawdy collection of logos and advertisements for everything from online poker to rental agencies, mangosteen, water filters, specialty book publishers and absinthe ads to furniture merchants.
The wild success of this idea has even spawned knockoff million dollar pages around the internet. It’s simply amazing what strikes the internet zeitgeist sometimes. Congratulations to Alex Tew for making a fortune on the fickle whims of the internet. All your base are belong to us.